Posted by – November 23, 2012
When putting up a website, one of the things that you would need to consider is whether you would like to have music playing in the background. This decision should be influenced by a number of things chief of which is the nature of your site. If your site is an online shop, it would prove to beneficial if you have overhead music playing provided that you have tastefully chosen the tracks in the playlist. Choosing the right tracks can be a little tricky because people have different tastes in music but what you can do is have a couple or more playlists so your site’s visitors can choose what to play. However, you would also need to consider the fact that some people prefer to not listen to the music that is playing in the websites they visit. The best solution to this is to place controls on your site which your visitors can use in case they want to turn off or change the song playing in the background.
If you have a company jiggle that you would like to be playing on your site, you can put this in between other songs in your playlist. Experts in engineering in-store and on hold music can also create playlists for website owners. These people will study your target market as well as your line of merchandise to make sure that the tracks they choose are appealing to your visitors. You can find names of companies that offer this type of service through the internet. The best thing about using the internet to find experts in choosing music for businesses of any nature is that you can ask for quotes and sample without needing to make time to head to their office. You can even collaborate throughout the creative process through tools that will allow you to hold video call meetings. This will save you time and effort in having to run back and forth just so you can exchange ideas with the experts assigned to your project. To ensure that you are hiring only the best for your company’s music branding, it is advisable to search for reviews about a certain company before you decide to which one to sign up with.
Posted by – January 5, 2012
In order to succeed in the business world where competitions sprout from every corner possible, you should be able to know how to constantly please your customers. Customer satisfaction is the key to every business establishment’s success. One way to do this is to assure that your customers are constantly entertained while shopping in your store or waiting in line to pay for their purchase. Playing an over head music could do the trick. This method would not only increase customer satisfaction it could also boost the spending drive of a customer. This is why it is vital that the kind of music being played in your store would coincide with the store’s overall theme. It also should not be too loud that it could hinder a good conversation between your sales staff and your customers.
Music as a tool for customer satisfaction is not only limited in physical stores. It could also be used for telecommunications or such as that of call centers who serves as part of customer service. There are times that an agent would need additional time to ask higher authorities about the customer’s queries and or would need to transfer the call so that the customer could talk to a supervisor or manager. In this case, onhold music could help ease the waiting time of the customer instead of having dead air. It could also ease the mood of irate callers especially if you play a mellow music or at some cases current upbeat songs that the customer could sing along while waiting for the agent to be back on the phone.
Posted by – December 4, 2011
There are people who focus on marketing their company’s products. They make sure that they get to sell their items well so they can increase their revenue. But focusing on this shouldn’t mean forgetting what the company building needs. One of which is over head music. You may be wondering, what does music have to do with your company’s needs? Is it even important? People shouldn’t underestimate the power of music. Music is loved by many people in the world. In fact, those who want to be remembered and want to make a mark in the world make use of music. Look at how politicians make different jingles when they’re running for a position or how promoters of different advocacies create their own music to represent their ideas. Music is a very powerful tool which may be used in your company.
If you have a big company with a big lobby, surely people will be coming in and out of the business. There will be people who would come to ask for information or people who would try to apply and do other business with your company. If there are a lot of people, they’d surely have to wait in the lobby. If the lobby is too silent without sound which can stimulate them, they may get intimidated, scared and worse bored. Surely you don’t want this to happen in your business. Just like customer services which make use of onhold music, you may play certain music in the lobby to help them feel relaxed. But of course, it is important that the music played is appropriate for the setting.